Ben & Jerry's can try to focus on physical markets only where there is high consumer discretionary income and desire for a premium ice cream product. There is nothing much to do to avoid such a threat. Avoid a threat. A downturn in the economy is a threat for any business.To exploit such an opportunity, the company can develop a new line of low-fat frozen yogourts, which will allow them to respond to consumers’ health concerns. There is high demand for low-fat desserts. Ben & Jerry's should seek such talent to operate Ben & Jerry's Scoop Shops. A bright entrepreneur who wishes to own his/her own business is going to make a great franchisee. The company should focus on recruiting experienced managers to help stimulate growth in the supermarket segment. One of the weaknesses is the lack of experienced managers. Ben & Jerry's can use efficient distribution channels of its parent company to achieve cost effective ways of supply chain management.
Ben & Jerry’s parent company is one of the strengths that the company has. Some examples of actions would be as follows. Module 3-Week 12: Advertising, Sales Promotions, Public Relations, and Green Washing.Module 3-Week 11: Developing Promotional Mix.Module 3-Week 10: Marketing Channels and Supply Chains.Module 2-Week 7: New Product Development, Product Life Cycle, and Branding.Module 2-Week 6: Target Market Selection.Module 1-Week 1: Introduction to Marketing.Course Description and Learning Outcomes.
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